Benefits of Blogging for your Small Business
Your small business is essential. It is not only your livelihood; it is also a piece of yourself. You want to do everything you can to help your business grow and thrive. What if there were an easy way to help make a name for your small business? Blogging is a simple, effective practice that can help spread the word about your small business. It can connect you to customers and allow you to craft the narrative around your specific brand.
Blogging VS. Advertising
We live in an age of skepticism. People today are constantly looking out for ways in which others might be manipulating or deceiving them. This feeling is especially true when it comes to advertisements. With the rise of the internet, advertisements became coupled with scams intended to harm, leading to a distrust of anyone trying to sell anything. For example, 50 years ago, a door-to-door salesman pitching you a product was common practice. Today, anyone approaching your front door is suspect.
Our younger generations often don’t even answer phone calls from unknown numbers due to the high volume of robocalls. There is standard computer software specifically designed to block all advertisements while browsing online. People don’t like ads; they don’t trust them. Here lies the benefit of blogging for your small business.
Blogging is a tool that can promote your business in a way that is personable and friendly. Most paid advertisements are like yelling at someone; blogging is akin to having a conversation with someone. This leads people to trust you more, and trust is essential in growing your small business. You don’t want people to buy your goods and services. You want people to buy your whole ideal. You want customers who will come to you because they feel comfortable with your business and feel that you can be trusted. People are even willing to pay for more expensive products when there is a level of trust between them and the company they are buying from.
Blogging about your small business can be a great way to invite others into learning what you have to offer. Not to mention, if you do it yourself, blogging is free.
Connecting with the Right Consumers
The truth is, not everyone is going to want what you are selling. It is okay. You want to connect with the type of people who will find your services genuinely useful. Blogging about your small business will bring in the people interested in the kind of thing you are offering. Your blogs will provide information that will be interesting to the right people, and they will see you as a business that understands what they need and want.
Creating a Conversation
After you begin blogging, people will be able to comment on and engage with your blogs. You will be able to see what they are saying about what you have written, and you will be able to respond to them. The first benefit of this is that you will have a direct line with your customers and know their thoughts on your business practices and products. The second benefit is that you will be able to foster a relationship with your client base. You will continue to create blog content that they will engage with, and you will be able to respond to their comments.
Blogs are also shareable. When customers enjoy the content you are posting, they can share your blog to their social media. This will create an even greater conversation as other people see your blog and begin connecting and engaging with the content you are making.
Search Engine Optimization
Blogging is essential for improving the chances of your small business getting discovered online. Search engines are how people will find the content you are posting, and they are more likely to recommend more recently indexed content. This means that if you have a consistent blog for your business, you will increase your chances that significant search engines will connect users to your content.
And consistency is key. You will want to publish new blogs often enough that they will remain relevant to major search engines. Making a new habit is always tricky, so it would be wise to create a content calendar. This is a schedule that will help you plan when to release new content for your blog. This will help you remain consistent and force you to plan topics ahead of time since you will need to place them on your calendar.
