Your Business Needs a Real Email Address
We’ve all heard it before: communication is vital. For small businesses and entrepreneurs, this line rings exceptionally accurate. Whether you’re talking to a customer, client, partner, prospect, or competitor, efficient and professional communication know-how can decide how far your success goes. Therefore, as a business owner or entrepreneur, it’s in your best interest to invest in those strategies and techniques that aim to improve your business communication; one of the fastest ways to achieve this objective is through a simple email.
Here, we summarize four reasons you should use a customized branded business email address and domain to maximize professionalism, effectiveness, and security.
A Branded Business Email Shows You’re a Professional
As an entrepreneur or business owner, professionalism is one of the most critical aspects in establishing the foundation for successful work with others. An email and domain-specific to your business convey to any recipient that you’ve invested time and capital to ensure that virtual communication is held to the same professional standard as all other aspects of your business. In addition, a branded business email address shows intention: you’ve deemed your business legitimate enough to move away from free servers and distinguish yourself and your services from the crowd. Ultimately, ditching an accessible email server for a personalized domain complements all other measures of professionalism and communicates high standards throughout your business relations.
Minimizing Distraction and Standing Out from the Crowd
Even the more professional-sounding email handles are distracting when linked to a free server simply because they’re drawing the recipient’s eye to another business that is not yours. Gmail, AOL, and Yahoo are major companies with billions of users – it’s hard to allow your business to stand out and demand attention when paired with these types of servers. In addition, seeing 87% of B2B marketers using email for communication and distribution presents an honest, ever-present risk of getting lost in the crowd. Establishing a line of communication that is liked exclusively to your business keeps the attention focused on you and your message.
More Streamlined Efficiency
Growing your business entails innovative, streamlined processes. A branded business email and personalized domain mean you already have a foundation established for expansion. Adding new employees or team members is much easier with your domain, plus it gives you, as a business owner, more control over email onboarding processes and employee communications. When growing your business, the last thing you want is progress compromised by breakdowns, lags, or crashes of third-party servers – you run that risk by holding onto a personal email rather than switching to a branded business address. Ditching Yahoo, AOL, or Gmail isn’t just the most efficient decision, and it’s the wise decision. A personalized domain means creating a hub of communications and relations between your employees, clients, partners, and anyone else you need to connect with.
Security and Reliability
Free servers like Yahoo, Gmail, or AOL have an enormous amount of personal data, and that data may attract the wrong kind of attention. Hackers are drawn to these large, free servers because of the mass of information available for use as a ransom or trading tool. This threat became a reality in the Yahoo Hacks of 2013-2016. Those three years saw an astronomical loss of personal data, with over 3 billion user accounts exposed by Russian hackers. The data breach included compromised names, email addresses, phone numbers, birth dates, passwords, calendars, and security questions. For any business, this data loss could have devastating consequences. Switching to a branded business email and domain would eliminate the risk of hacking and data loss, leading to more security for yourself, your employees, and your clientele overall. In addition, data risks and other emerging problems are troubleshooting more quickly and effectively with a business email and domain. Think about it, your business email address includes you and your team. Gmail, AOL, and Yahoo have billions of users. Less competition for help and security means you can get your issues fixed faster, leaving you with a communication channel that is both safe and reliable.
Ultimately, choosing to ditch your personal email with a free server for a branded business address and domain means taking your business to the next level. First, give off the impression of confidence and professionalism with a communication channel that shows you take your work seriously and hold it to a high standard. Ensure that the people you’re talking to via email keep their attention on you with an address that silently but constantly reminds them of who exactly they’re working with.
Finally, provide the most security for your business and data possible. Communication is, in fact, key. Don’t you think such an important key should be in your own hands?
