Most service businesses ask whether they should focus on Google Business Profile or Instagram, assuming one channel will consistently produce better leads. In reality, the right answer depends on how customers discover your business, how they evaluate it, and what ultimately drives them to take action. This article breaks down a practical framework to help you decide where to prioritize your efforts.

Should you show your home address on Google Maps? Learn the truth about address visibility and local SEO rankings. We explore why hiding your address is often the right move, how to stay compliant with Google’s guidelines, and 5 ways to rank higher without revealing where you live.