Case Study: Busy D Cleaning Services

Busy D Cleaning Services logo featuring a cartoon bee holding a bucket, with bold yellow text on a black background that reads “Cleaning Services” underlined by two yellow lines.

Services We Provided:

  • Brand Coaching & Strategy

  • Visual Identity

  • Website Design

  • Social Media Coaching & Setup

Back Story

Busy D Cleaning Services, a woman-owned and family-operated business, is built on trust, care, and integrity. The owner’s mission is simple: to create stress-free environments for clients while building a business that feels just as good behind the scenes as it looks on the surface.”

The Challenge

Busy D Cleaning had momentum but needed a stronger foundation to grow:

  • No online presence (no website, social media, or Google Business profile).

  • Unclear brand messaging — hard to stand out or communicate value.

  • Inconsistent pricing and bidding — often undercharging despite premium service.

  • Lack of systems — making it hard to delegate, manage clients, or scale.

The Solution

We partnered with Daniella to transform Busy D Cleaning into a brand rooted in clarity, confidence, and momentum. Our holistic approach blended branding, coaching, and digital strategy to strengthen both her business and her leadership.

Brand Coaching and Strategy

Our work began with 1:1 branding coaching sessions, where we helped Daniella clarify her mission, identify her 'why,' and define what made Busy D Cleaning truly unique.

Together, we built confidence in her pricing, communication style, and leadership mindset—empowering her to shift from day-to-day service provider to purpose-driven CEO. This foundation shaped every other deliverable, ensuring Daniella showed up consistently, with a clear voice and vision.

Visual Branding

Website Design


We designed a custom website that feels approachable—not sterile—while positioning Busy D as a trusted provider for commercial and residential cleaning. The messaging speaks directly to business owners, emphasizing transparency, quality, and personal touch.


Features include:

  • Clear service breakdowns (Commercial, Residential, Custom)

  • FAQ section addressing common client concerns

  • Photo gallery showcasing real projects

Digital Presence

With a strong brand foundation in place, we focused on building Busy D’s online visibility. We launched and optimized both the Google Business and Instagram profiles to establish local credibility and make it easier for clients to find and trust the brand.

  • Achieved a 5-star Google Business rating within the first month, with 8+ customer reviews posted.

  • Client feedback consistently highlights Busy D’s professionalism, quick response times, and easy-to-navigate website—reinforcing the brand’s promise of a stress-free experience.

Branding guide for BusyD Cleaning Services, showing color codes, fonts, and a bee logo. Includes yellow, blue, and black colors with hex and CMYK values. Fonts listed are Bree Bold, Myriad Pro Bold, and Gotham Bold. A bee carrying a bucket is depicted next to honeycomb shapes.
iPhone screen displaying Google search results for Busy D Cleaning, showing a business profile with reviews and contact options.
Website homepage for Busy D Cleaning, a family-owned commercial cleaning service featuring a header, a family photo, and a yellow honeycomb-themed section highlighting reasons to choose their cleaning services.

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Contact us to build a bold, trustworthy brand and online presence for your service-based business.