Case Study: Rose Gold Charcuterie

Pink logo with a centered rose and the text 'Rose Gold Charcute' in a circular arrangement around it.
A laptop displaying a website for Rose Gold Charcuterie, created by Moxie Creative Solutions, featuring images of various fresh fruits and cured meats. designed by moxie creative solutions in southern california

Services We Provided:

Back Story

Rose Gold Charcuterie had a product worth showing off. Custom charcuterie boards crafted for events, gifting, and everyday indulgence, the kind of thing that sells itself once people find it. The problem was no one could find it. When owner Rosie Haynes came to Moxie, she had zero web presence and was relying entirely on word of mouth.

The Challenge

This wasn't a redesign. Rose Gold Charcuterie had never had a website.

That meant starting from zero: no domain authority, no indexed pages, no search history. The site needed to do two things at once: make a strong first impression on visitors and start building visibility in local search from day one.

BEFORE MOXIE

  • No dedicated website

  • Ordering happened through messages

  • No clear online menu or checkout

  • Extra back-and-forth with customers

  • Brand experience needed a more polished home

AFTER MOXIE

  • Custom website launched

  • Online ordering added

  • Stripe checkout connected

  • Custom inquiry forms created

  • Mobile-friendly design built

  • Clearer customer experience from browsing to booking

Our Approach: Turning Taste into Clicks For Small Businesses

We built a site that matched the brand's aesthetic and made ordering straightforward for both new and returning customers.

Tablet screen displaying a catering menu for charcuterie board ideas and grazing tables, with images of cheese and fruit arrangements and a text description of grazing table options.

Branding & Design:

  • Modern, inviting palette featuring rose gold accents

  • Vibrant, high-resolution food photography

  • Clean, mobile-friendly layouts

E-Commerce & Functionality:

Knowing this was their first website, we made every click intuitive:

  • Integrated Ecwid for easy product updates

  • Stripe checkout = order, pay, done

  • Custom forms for events, gifting, and bulk orders

  • Fast performance (because no one wants a slow snack site)

Computer screen displaying an online order for charcuterie platters with a photo of a large, colorful meat and cheese platter decorated with flowers and fruits a website for Rose Gold Charcuterie, created by Moxie Creative Solutions
A white paper cone from Cherry Rose Gold Charcuterie filled with grapes, cured meats, cheese, crackers, and decorative greenery.

“Their ability to direct me through the process of detail and bring exceptional marketing insight to the table. Truly impressive from start to finish.”

— Rosie Haynes, Rose Gold Charcuterie

Results That Speak Volumes: Impact & Insights

In the 12 months following launch, the site went from no search presence to consistent monthly visibility.

  • Monthly search impressions grew from 16 to 400+

  • Search clicks more than doubled from the first quarter to the most recent

  • Homepage click-through rate of 7.78%, strong for a local service business

  • 67% of traffic arrives on mobile, converting at nearly 7% CTR

For a brand new site in a competitive local category, that kind of growth doesn't happen by accident. It comes from building the right foundation from the start.

Key Takeaways

  • Automating and streamlining processes can lead to meaningful operational efficiencies beyond just website aesthetics

  • Mobile-first design meets customers where they are, increasing engagement and inquiries

  • Integrating secure, reliable payment options, enhancing both customer experience and business cash flow

Ready to turn your brand into something customers can’t scroll past?

If your site isn’t selling, it’s just decoration. Let’s change that.”

Project Inquiry