Case Study: Rose Gold Charcuterie

A laptop displaying a website for Rose Gold Charcuterie, created by Moxie Creative Solutions, featuring images of various fresh fruits and cured meats. designed by moxie creative solutions in southern california
Pink logo with a centered rose and the text 'Rose Gold Charcute' in a circular arrangement around it.

Services We Provided:

Back Story

Rose Gold Charcuterie, a blossoming San Dimas-based business, envisioned a brand that exuded luxury and crafted custom charcuterie boards into edible works of art. Entering a vibrant, competitive market, they partnered with Moxie to cultivate a sophisticated brand identity and a seamless online experience, designed to captivate their target clientele and establish them as the go-to for gourmet indulgence.

The Challenge

Rose Gold Charcuterie didn’t just need a better website; they needed their first website ever.

Their challenge was two-fold:

  • Build a compelling first impression online that captures their artistry and attention to detail

  • Make ordering effortless for both returning clients and newcomers discovering them for the first time

The stakes were high: this was not a redesign or refresh, but the brand’s first step onto the digital stage.

Our Approach: Turning Taste into Clicks

To address these needs, we partnered closely to design and launch a website that was as functional as it was beautiful.

Tablet screen displaying a catering menu for charcuterie board ideas and grazing tables, with images of cheese and fruit arrangements and a text description of grazing table options.

Branding & Design:

  • Modern, inviting palette featuring rose gold accents

  • Vibrant, high-resolution food photography

  • Clean, mobile-friendly layouts

E-Commerce & Functionality:

Knowing this was their first website, we made every click intuitive:

  • Integrated Ecwid for easy product updates

  • Stripe checkout = order, pay, done

  • Custom forms for events, gifting, and bulk orders

  • Fast performance (because no one wants a slow snack site)

Computer screen displaying an online order for charcuterie platters with a photo of a large, colorful meat and cheese platter decorated with flowers and fruits a website for Rose Gold Charcuterie, created by Moxie Creative Solutions

“Their ability to direct me through the process of detail and bring exceptional marketing insight to the table. Truly impressive from start to finish.”

— Rosie Haynes, Rose Gold Charcuterie

Results That Speak Volumes: Impact & Insights

Key Takeaways

  • Automating and streamlining processes can lead to meaningful operational efficiencies beyond just website aesthetics

  • Mobile-first design meets customers where they are, increasing engagement and inquiries

  • Integrating secure, reliable payment options, enhancing both customer experience and business cash flow

Qualitative Feedback

  • Customers frequently commend the ease of ordering and smooth checkout process

  • Staff report significant time savings and reduced administrative overhead

  • The site conveys the artisanal quality and professionalism of Rose Gold Charcuterie, helping attract new clients

Ready to turn your brand into something customers can’t scroll past?

If your site isn’t selling, it’s just decoration. Let’s change that.”