A Flexible Squarespace Website for a Downtown Upland Boutique
Services We Provided:
• Website Design
• Squarespace Website Build
• Website Maintenance
• Local SEO Support
• Content Structure
Back Story
A Squarespace Website Built to Grow With a Local Boutique
Rustic & Modern Collective is a boutique in Downtown Upland featuring local vendors, handmade goods, clothing, gifts, home decor, workshops, and events.
Moxie Creative Solutions designed and built the Rustic & Modern Collective website on Squarespace to give the business a flexible online home that could grow with the shop.
This was not a one-and-done website project.
Rustic & Modern Collective needed a website that could keep up with rotating vendors, event updates, workshops, vendor inquiries, and the daily changes that come with running a local retail business.
The Challenge
Rustic & Modern Collective is not a static boutique with the same pages and products year-round.
The business changes often.
Vendors rotate. Events are added. Workshops need promotion. Featured makers need their own space. The website had to support all of that without becoming cluttered or hard to update.
The goal was to create a website that felt creative, local, and warm while still being clear for customers.
Why This Matters for Local Businesses
A local business website has to do more than look nice. It needs to answer customer questions, support updates, build trust, and help search engines understand the business.
For Rustic & Modern Collective, that meant creating a website structure that could grow with the shop instead of needing to be rebuilt every time something changed.
Before Moxie
Before working with Moxie, Rustic & Modern Collective needed a stronger online home that could keep up with the way the boutique actually operates.
The business needed a website that could support vendor inquiries, upcoming events, workshops, vendor spotlights, local search visibility, and ongoing updates without relying only on social media.
After Moxie
Moxie designed and built a flexible Squarespace website for Rustic & Modern Collective that supports the business as it changes.
The website now gives the boutique a clear place to promote events, update vendor information, highlight featured vendors, share workshop details, answer common questions, and give customers a better understanding of the shop before they visit.
Moxie also provides ongoing website maintenance, which means the site is not frozen after launch. Vendor pages can be switched out. Events can be updated. Content can be adjusted as the business grows.
The website is also showing up in Google Search.
In the most recent 3-month Google Search Console snapshot, the site received:
113 organic Google clicks
4,014 search impressions
2.82% click-through rate
Average position of 8.0
The site appeared for searches including:
“rustic and modern collective”
“rustic and modern”
“downtown upland stores”
“boutiques near me”
“boutique near me”
The most useful insight is that the website is being seen for local shopping searches, especially “downtown upland stores,” which received 272 impressions.
That gives Moxie a clear next step: improve the search listing and page messaging so more people choose to click when they see the result.
“Stephanie at Moxie Creative Solutions designed my website for my boutique, Rustic and Modern Collective. She made the process easy and she definitely made my vision come to life. Highly recommend her services! She’s super easy to work with, always available for any questions that I had. So happy I chose Moxie Creative Solutions
— Carol A., Owner of Rustic & Modern Collective