Simple Ways to Encourage Customers to Review Your Business
Online customer reviews are a great tool to better your business; it is the social norm to always check reviews before using a business. No one wants to invest their hard-earned time and money without knowing how a business performs. Interestingly, 67% of local companies have an average four-star review rating.
Customer reviews work both ways, positively and negatively as well. Unfortunately, where they open opportunities for many businesses, customer reviews also lead to some ventures closing down. This problem arises when companies do not know what they are doing wrong.
Customers are a business’s most significant asset, and their reviews determine your business’s standing in the market. By working on these tips, you can encourage customers to review your business more often.
Make Reviews Easy to Leave
For starters, you should make it easy for customers to leave reviews. Most customers don’t like to go out of their way to review your business unless you are doing exceptionally great. So, making it easier for them can help them leave a review.
Having a link to leave a review on your website or social media accounts is a quick solution that doesn’t take much time on your end and will make a difference in saving the customer’s time.
Use Surveys to get Responses
After customers purchase products from your website, you can redirect them to a quick survey that will take less than 2 minutes of their time. A questionnaire can also help, asking them about their experience with you.
In the same way, a quick rating of your product and service can work too. Easy and short review formats will always encourage your customer to leave one after using your product or service.
Reply to Reviews Carefully
When you value your customers, your business will automatically grow. So, of course, the easiest way to appreciate your customers is to reach out to them. Replying to their reviews will make them feel heard, but unfortunately, not many businesses apply this rule.
Replying to good and bad reviews will help you in their separate ways. Responding to good reviews will generate more sales because customers will further recommend your business to other customers.
Replying to bad reviews humbly will firstly make those customers think about giving you another chance. And when you work on those issues, which you obviously should, that will also attract more business. So, it’s a win-win situation for you.
Work on the Shortcomings
Prompt replies to reviews should lead to quick action towards shortcomings. A business should always work towards making itself better and better. Therefore, they must respond to customers’ complaints immediately.
Prompt replies should not take too much time, as customers love to see their issues being taken care of after giving reviews. Once the issue has been resolved, customers should be informed publicly and privately that the ongoing problems have been resolved. This way, they continue to work with you and hire your products and services.
Final Thoughts
By working on these things, you can encourage your customers to write reviews for your business because customers are a business’s biggest asset. Customers should be given the power to review your business, knowing they will be heard and the suggestions they provide will be considered.
Through proper planning and technical arrangements, customers will feel confident about writing reviews for your business.
